Manohar D. Chatlani

Co-Owner, Soch Studio

Manohar D Chatlani (Manu) is the man behind the revolution in the ethnic fast fashion category in India. Manohar Chatlani is the founder and Managing Director of SOCH Apparels private Limited. Manohar Chatlani comes from a family with retail background and has been a retail enthusiast all his life. With immense passion for retail and an experience of more than 45 years to back it up, Manohar brings strong commercial experience and in-depth knowledge of the Indian retail market. He has been instrumental in the growth of the brand SOCH from a 800 sqft store to a National chain. Today under his guidance, the brand has grown to a retail presence of 126 stores across India and has established Soch as one of the most loved women’s ethnic wear brand in the country Apart from being an avid retailer, Manohar Chatlani is a man of many firsts –
 He was the first to have a Department Store in Bangalore catering to the entire
family.
 First to have introduced Half Price Sales where customers queued up to get into the
store
 First to manufacture Fibre Glass Mannequins in India.